BibleChat · Experiments US · observational

Per-arm metrics — US users only · Observational, not a controlled A/B test
Source: 2026-06-30 15:48 UTC · Updated June 30, 2026 18:48
Premium Subscribers
146.7K
US · active now (point-in-time)
New Trials · last 30d
24.3K
US · 887 started yesterday
Trial → Paid · settled 30d
53.7%
US · trial lag → 30d window
Paywall → Trial · Yesterday
13.0%
+0.9pp vs last month
US · last month 12.2%
Retention D1
12.1%
US · from onboarding start
Retention D7
8.7%
US · from onboarding start
Retention D30
7.5%
US · from onboarding start
L3 (3+ days/wk)
11.8%
US · week-1 cohorts

Company Trend auto-rotating

9 Experiments vs baseline — last 30 days · US · observational

ExperimentUsers 30dPw→TrialTr→PaidD1D7D30L3
baseline17.0K8.0%ref21.4%ref14.4%ref9.6%ref8.2%ref14.2%ref
onb v9 3568.4K12.6%+4.6pp52.0%+30.6pp12.5%-1.9pp9.0%-0.6pp7.7%-0.5pp12.2%-2.0pp
new explore old users ↺29.6K3.9%-4.1pp65.4%+44.0pp5.1%-9.3pp3.3%-6.2pp2.5%-5.7pp3.7%-10.5pp
onb v9 212.8K3.4%-4.6pp86.7%+65.3pp7.7%-6.7pp5.5%-4.1pp5.8%-2.4pp6.1%-8.1pp
explore redesign new users4.4K10.1%+2.1pp80.0%+58.6pp5.7%-8.7pp2.8%-6.8pp2.1%-6.1pp4.4%-9.8pp
daily plan large arrow4.3K3.7%-4.3pp20.0%-1.4pp5.6%-8.8pp2.8%-6.7pp2.4%-5.7pp5.2%-9.0pp
onb widget promoting54011.1%+3.1pp0.0%-21.4pp6.1%-8.2pp2.2%-7.4pp1.3%-6.9pp4.5%-9.7pp
community today chat tabs43821.4%+13.5pp33.3%+11.9pp3.6%-10.8pp2.4%-7.2pp0.8%-7.3pp2.9%-11.3pp
default tabs4030.0%-8.0pp——5.3%-9.1pp2.6%-6.9pp0.8%-7.4pp3.8%-10.4pp
android onb sticky nav2350.0%-8.0pp——11.6%-2.8pp10.3%+0.8pp12.9%+4.8pp15.8%+1.6pp
Δ vs baseline is directional only — arms are not co-randomized (geo-confounded; v9_3:baseline ≈ 33:1 in US). Not a controlled A/B; do not read as causal lift.
Activity, retention & L3 from user_daily_activity (US-only) · conversions & premium from Adapty (net proceeds) · Trial→Paid is a settled 30d window · refreshed daily 09:30 UTC.

Lift vs Baseline auto-rotating