M12 Return — Latest Month
119.1%
-0.9pp vs 120% target
Sep 2026 cohort · partial month, still settling
M12 Return — Settled Day
99.7%
-20.3pp vs target
Sep 18 · trial elapsed · spend $33K
M12 Return — Settled Week
130.0%
+10.0pp vs target
Sep 12–Sep 18 · 7d
LOW CONF
M12 Return — Yesterday
87.1%
Sep 24 · trial still pending
LOW CONF
M12 Return — Last 7 Days
94.0%
Sep 19–Sep 25 · 7d
M12 Return — Same Month Last Year
178.8%
-59.7pp vs latest
Sep 2025 cohort

Cohort Payback Curves — Year Averages Target 120%

Monthly Ad Spend — US (blue) vs Rest of World (pink) Stacked $

RM12 by Cohort Month — Actual + Forecast Monthly · auto-rotating