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Capital
Efficiency
M12 Return (expected at 12 months, based on current subscriber LTV) · US/ROW spend mix · Targets: 120% payback & 50/50 spend · Tracking Aug 2024+
Source:
2026-05-11 09:12 UTC
· Generated: May 11, 2026 11:15
M12 Return — Latest Month
89.6%
-30.4pp vs 120% target
Apr 2026 cohort
M12 Return — Yesterday
110.8%
-9.3pp vs target
Apr 28 · spend $20K
M12 Return — 7-Day Rolling
97.2%
-22.8pp vs target
Apr 22–Apr 28 · 7d
Cohorts On Pace
2
/21
10% of cohorts ≥ 120%
M24 Return — Anchor
94.1%
Apr 2026 cohort
US Share — Latest
82.0%
+32.0pp vs 50/50
Apr 2026
12-Mo Avg US Share
85.8%
trailing 12 months
Latest Month Spend
$817K
US $670K · ROW $147K
T12M Spend
$18.0M
US $15.5M · ROW $2.5M
Cohort Payback Curves — Year Averages
Target 120%
RM12 by Cohort Month — Actual + Forecast
Monthly · auto-rotating
Monthly Ad Spend — US (blue) vs Rest of World (pink)
Stacked $
US Share of Spend Over Time
Target 50% (dashed)