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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Sep 20
Generated: September 25, 2026 18:31 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.4%
223,119 people building a daily prayer habit this week
↓ -0.1pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
+0.1pp
L3 Users This Week
223,119
Sep 28 Baseline
23.5%
Gain Since Sep 28
+3.9pp
+50% Target
41.1%
Progress to 41.1% by July 1, 2026 66.6% there
Moving in the right direction. Target in 137 weeks at this pace.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
815K
vs Last Week
+1.4%
L3 Users
223,119
Since Sep 28
-37.7%
Scale · Global Weekly Active Users
1.68M
vs Last Week
-1.0%
US Share
48.5%
Since Sep 28
-25.5%
US share: 48.5% → Goal: 30–40% non-US