North Star Command Center Ad Intelligence L3 Deep Dive Capital Efficiency Personas Placements Widget Localization

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending May 24
Generated: May 30, 2026 13:38 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.7%
244,619 people building a daily prayer habit this week
→ Flat (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.1pp
L3 Users This Week
244,619
Jun 1 Baseline
20.2%
Gain Since Jun 1
+7.5pp
+50% Target
41.6%
Progress to 41.6% by July 1, 2026 66.6% there
Down 0.1pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
883K
vs Last Week
-0.7%
L3 Users
244,619
Since Jun 1
-3.7%
Scale · Global Weekly Active Users
1.65M
vs Last Week
-1.3%
US Share
53.5%
Since Jun 1
-3.3%
US share: 53.5% → Goal: 30–40% non-US