L3+ (North Star)
19.3%
-8.5pp WoW
L3+ Users
126,877
of 657,181 WAU
New Users L3+
28.7%
20,509 first-week
Best Age Group
45-54
L3+ = 27.8%
Premium Lift
26.2%
vs 18.8% free
Days/User/Week
1.8
9 screens/user
L7 Power Users
0.0%
L1 bounce: 60.0%
Onboarding
51.2%
12,397 of 24,208
Smiling Curve & L3+ Trend Core Retention
L1-L7 Distribution
L3+ Trend (12 weeks)
L3 Influencers What Drives Retention
Screens by L3 Lift (vs 37.5% baseline)
Onboarding & Engagement Depth Metrics
Onboarding Completion Rate (US new users)
App Opens per Week (US)
Day Completions per User by Age