L3+ (North Star)
14.0%
-12.2pp WoW
L3+ Users
93,825
of 670,785 WAU
New Users L3+
19.3%
30,684 first-week
Best Age Group
13-17
L3+ = 15.6%
Premium Lift
17.6%
vs 13.7% free
Days/User/Week
1.7
10 screens/user
L7 Power Users
0.8%
L1 bounce: 63.7%
Onboarding
0.1%
5 of 6,663
Smiling Curve & L3+ Trend Core Retention
L1-L7 Distribution
L3+ Trend (12 weeks)
L3 Influencers What Drives Retention
Screens by L3 Lift (vs 29.6% baseline)
Onboarding & Engagement Depth Metrics
Onboarding Completion Rate (US new users)
App Opens per Week (US)
Day Completions per User by Age