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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jul 26
Generated: July 27, 2026 03:57 · Auto-refresh: 1h
⚠ Low row count (135,958) for 2026-07-26 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
25.4%
201,258 people building a daily prayer habit this week
↓ -0.9pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-1.7pp
L3 Users This Week
201,258
Aug 3 Baseline
20.9%
Gain Since Aug 3
+4.4pp
+50% Target
38.0%
Progress to 38.0% by July 1, 2026 66.7% there
Down 1.7pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
794K
vs Last Week
-6.0%
L3 Users
201,258
Since Aug 3
-28.4%
Scale · Global Weekly Active Users
1.52M
vs Last Week
-6.4%
US Share
52.4%
Since Aug 3
-23.0%
US share: 52.4% → Goal: 30–40% non-US