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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Oct 4
Generated: October 06, 2026 07:30 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
26.6%
208,739 people building a daily prayer habit this week
↓ -0.4pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.4pp
L3 Users This Week
208,739
Oct 12 Baseline
22.8%
Gain Since Oct 12
+3.8pp
+50% Target
40.0%
Progress to 40.0% by July 1, 2026 66.6% there
Down 0.4pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
784K
vs Last Week
+0.2%
L3 Users
208,739
Since Oct 12
-39.7%
Scale · Global Weekly Active Users
1.65M
vs Last Week
+1.1%
US Share
47.6%
Since Oct 12
-28.3%
US share: 47.6% → Goal: 30–40% non-US