North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending May 10
Generated: May 11, 2026 03:22 · Auto-refresh: 1h
⚠ Low row count (139,018) for 2026-05-10 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
26.2%
218,855 people building a daily prayer habit this week
↓ -0.5pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.8pp
L3 Users This Week
218,855
May 18 Baseline
21.7%
Gain Since May 18
+4.6pp
+50% Target
39.3%
Progress to 39.3% by July 1, 2026 66.7% there
Down 0.8pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
835K
vs Last Week
-7.9%
L3 Users
218,855
Since May 18
-10.5%
Scale · Global Weekly Active Users
1.60M
vs Last Week
-8.2%
US Share
52.3%
Since May 18
-10.9%
US share: 52.3% → Goal: 30–40% non-US