North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Apr 19
Generated: April 20, 2026 01:44 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.1%
249,232 people building a daily prayer habit this week
↑ +0.5pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
+0.5pp
L3 Users This Week
249,232
Apr 27 Baseline
21.2%
Gain Since Apr 27
+5.8pp
+50% Target
40.6%
Progress to 40.6% by July 1, 2026 66.7% there
Moving in the right direction. Target in 27 weeks at this pace.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
921K
vs Last Week
-5.6%
L3 Users
249,232
Since Apr 27
+0.1%
Scale · Global Weekly Active Users
1.79M
vs Last Week
-5.6%
US Share
51.5%
Since Apr 27
+9.1%
US share: 51.5% → Goal: 30–40% non-US