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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jul 26
Generated: July 27, 2026 15:08 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
26.7%
225,223 people building a daily prayer habit this week
↓ -0.3pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.3pp
L3 Users This Week
225,223
Aug 3 Baseline
20.9%
Gain Since Aug 3
+5.8pp
+50% Target
40.1%
Progress to 40.1% by July 1, 2026 66.6% there
Down 0.3pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
843K
vs Last Week
-0.1%
L3 Users
225,223
Since Aug 3
-23.9%
Scale · Global Weekly Active Users
1.62M
vs Last Week
-0.1%
US Share
52.2%
Since Aug 3
-17.9%
US share: 52.2% → Goal: 30–40% non-US