North Star Command Center Ad Intelligence

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Mar 29
Generated: April 02, 2026 19:09 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
26.3%
252,898 people building a daily prayer habit this week
→ Flat (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
+0.4pp
L3 Users This Week
252,898
Apr 6 Baseline
22.9%
Gain Since Apr 6
+3.4pp
+50% Target
39.5%
Progress to 39.5% by July 1, 2026 66.6% there
Moving in the right direction. Target in 33 weeks at this pace.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
961K
vs Last Week
+1.0%
L3 Users
252,898
Since Apr 6
+43.0%
Scale · Global Weekly Active Users
1.86M
vs Last Week
+1.0%
US Share
51.7%
Since Apr 6
+38.3%
US share: 51.7% → Goal: 30–40% non-US