North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Apr 12
Generated: April 13, 2026 18:39 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
26.5%
258,754 people building a daily prayer habit this week
↑ +0.1pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
+0.4pp
L3 Users This Week
258,754
Apr 20 Baseline
22.6%
Gain Since Apr 20
+4.0pp
+50% Target
39.8%
Progress to 39.8% by July 1, 2026 66.7% there
Moving in the right direction. Target in 33 weeks at this pace.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
975K
vs Last Week
-1.7%
L3 Users
258,754
Since Apr 20
+9.3%
Scale · Global Weekly Active Users
1.89M
vs Last Week
-0.8%
US Share
51.5%
Since Apr 20
+15.4%
US share: 51.5% → Goal: 30–40% non-US