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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jul 19
Generated: July 21, 2026 12:42 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.1%
228,403 people building a daily prayer habit this week
↓ -0.3pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.2pp
L3 Users This Week
228,403
Jul 27 Baseline
21.3%
Gain Since Jul 27
+5.8pp
+50% Target
40.6%
Progress to 40.6% by July 1, 2026 66.7% there
Down 0.2pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
844K
vs Last Week
+1.0%
L3 Users
228,403
Since Jul 27
-22.8%
Scale · Global Weekly Active Users
1.62M
vs Last Week
+0.6%
US Share
52.1%
Since Jul 27
-18.0%
US share: 52.1% → Goal: 30–40% non-US