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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Sep 27
Generated: September 28, 2026 13:44 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.0%
211,219 people building a daily prayer habit this week
↓ -0.1pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.4pp
L3 Users This Week
211,219
Oct 5 Baseline
23.6%
Gain Since Oct 5
+3.4pp
+50% Target
40.5%
Progress to 40.5% by July 1, 2026 66.7% there
Down 0.4pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
782K
vs Last Week
-4.1%
L3 Users
211,219
Since Oct 5
-38.2%
Scale · Global Weekly Active Users
1.63M
vs Last Week
-3.2%
US Share
48.0%
Since Oct 5
-26.9%
US share: 48.0% → Goal: 30–40% non-US