North Star Command Center Ad Intelligence L3 Deep Dive Capital Efficiency Personas Placements Widget Localization

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending May 31
Generated: June 01, 2026 01:24 · Auto-refresh: 1h
⚠ Low row count (133,943) for 2026-05-31 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
26.4%
211,541 people building a daily prayer habit this week
↓ -0.7pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-1.3pp
L3 Users This Week
211,541
Jun 8 Baseline
20.5%
Gain Since Jun 8
+5.8pp
+50% Target
39.6%
Progress to 39.6% by July 1, 2026 66.6% there
Down 1.3pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
802K
vs Last Week
-9.1%
L3 Users
211,541
Since Jun 8
-15.5%
Scale · Global Weekly Active Users
1.48M
vs Last Week
-9.9%
US Share
54.0%
Since Jun 8
-18.0%
US share: 54.0% → Goal: 30–40% non-US