North Star · United States Only · Trailing 7 Days
24.9%
230,940 people building a daily prayer habit this week
↓ -0.5pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
L3 Users This Week
230,940
Progress to 37.4% by July 1, 2026
66.6% there
Down 1.4pp. UA mix shift or product regression? Needs a read.