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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jul 12
Generated: July 13, 2026 03:52 · Auto-refresh: 1h
⚠ Low row count (140,844) for 2026-07-12 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
25.8%
202,650 people building a daily prayer habit this week
↓ -1.0pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-1.9pp
L3 Users This Week
202,650
Jul 20 Baseline
21.1%
Gain Since Jul 20
+4.7pp
+50% Target
38.7%
Progress to 38.7% by July 1, 2026 66.6% there
Down 1.9pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
786K
vs Last Week
-6.0%
L3 Users
202,650
Since Jul 20
-27.1%
Scale · Global Weekly Active Users
1.51M
vs Last Week
-6.5%
US Share
52.1%
Since Jul 20
-23.3%
US share: 52.1% → Goal: 30–40% non-US