North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending May 3
Generated: May 04, 2026 05:19 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.0%
244,879 people building a daily prayer habit this week
↓ -0.2pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.3pp
L3 Users This Week
244,879
May 11 Baseline
21.6%
Gain Since May 11
+5.4pp
+50% Target
40.6%
Progress to 40.6% by July 1, 2026 66.6% there
Down 0.3pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
906K
vs Last Week
-1.7%
L3 Users
244,879
Since May 11
+2.5%
Scale · Global Weekly Active Users
1.74M
vs Last Week
-1.9%
US Share
52.0%
Since May 11
+6.3%
US share: 52.0% → Goal: 30–40% non-US