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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jul 5
Generated: July 06, 2026 09:09 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.7%
231,345 people building a daily prayer habit this week
→ Flat (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.0pp
L3 Users This Week
231,345
Jul 13 Baseline
21.0%
Gain Since Jul 13
+6.7pp
+50% Target
41.5%
Progress to 41.5% by July 1, 2026 66.7% there
Flat this week. What's the experiment shipping next?

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
835K
vs Last Week
+1.3%
L3 Users
231,345
Since Jul 13
-21.1%
Scale · Global Weekly Active Users
1.61M
vs Last Week
+3.5%
US Share
51.7%
Since Jul 13
-17.7%
US share: 51.7% → Goal: 30–40% non-US