North Star Command Center Ad Intelligence Personas

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Apr 5
Generated: April 06, 2026 03:34 · Auto-refresh: 1h
⚠ Low row count (197,567) for 2026-04-05 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
24.9%
230,940 people building a daily prayer habit this week
↓ -0.5pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-1.4pp
L3 Users This Week
230,940
Apr 13 Baseline
22.0%
Gain Since Apr 13
+3.0pp
+50% Target
37.4%
Progress to 37.4% by July 1, 2026 66.6% there
Down 1.4pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
927K
vs Last Week
-3.6%
L3 Users
230,940
Since Apr 13
+21.2%
Scale · Global Weekly Active Users
1.78M
vs Last Week
-4.1%
US Share
51.9%
Since Apr 13
+21.2%
US share: 51.9% → Goal: 30–40% non-US