North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Apr 5
Generated: April 06, 2026 21:47 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
26.1%
259,020 people building a daily prayer habit this week
↑ +0.1pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.2pp
L3 Users This Week
259,020
Apr 13 Baseline
22.0%
Gain Since Apr 13
+4.2pp
+50% Target
39.2%
Progress to 39.2% by July 1, 2026 66.6% there
Down 0.2pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
992K
vs Last Week
+3.2%
L3 Users
259,020
Since Apr 13
+29.7%
Scale · Global Weekly Active Users
1.91M
vs Last Week
+2.7%
US Share
51.9%
Since Apr 13
+29.8%
US share: 51.9% → Goal: 30–40% non-US