North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Apr 12
Generated: April 13, 2026 03:18 · Auto-refresh: 1h
⚠ Low row count (191,825) for 2026-04-12 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
25.3%
232,826 people building a daily prayer habit this week
↓ -0.5pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.9pp
L3 Users This Week
232,826
Apr 20 Baseline
22.6%
Gain Since Apr 20
+2.7pp
+50% Target
37.9%
Progress to 37.9% by July 1, 2026 66.7% there
Down 0.9pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
921K
vs Last Week
-7.1%
L3 Users
232,826
Since Apr 20
+3.3%
Scale · Global Weekly Active Users
1.79M
vs Last Week
-6.5%
US Share
51.6%
Since Apr 20
+8.8%
US share: 51.6% → Goal: 30–40% non-US