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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jun 28
Generated: June 30, 2026 18:46 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.7%
228,672 people building a daily prayer habit this week
→ Flat (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.1pp
L3 Users This Week
228,672
Jul 6 Baseline
20.3%
Gain Since Jul 6
+7.4pp
+50% Target
41.6%
Progress to 41.6% by July 1, 2026 66.7% there
Down 0.1pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
825K
vs Last Week
-1.5%
L3 Users
228,672
Since Jul 6
-19.9%
Scale · Global Weekly Active Users
1.56M
vs Last Week
-2.0%
US Share
52.9%
Since Jul 6
-20.0%
US share: 52.9% → Goal: 30–40% non-US