North Star Command Center Ad Intelligence L3 Deep Dive Capital Efficiency Personas Placements Widget Localization

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jun 14
Generated: June 15, 2026 01:27 · Auto-refresh: 1h
⚠ Low row count (378,376) for 2026-06-14 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
27.1%
220,487 people building a daily prayer habit this week
↓ -0.5pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-1.2pp
L3 Users This Week
220,487
Jun 22 Baseline
19.8%
Gain Since Jun 22
+7.3pp
+50% Target
40.6%
Progress to 40.6% by July 1, 2026 66.7% there
Down 1.2pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
815K
vs Last Week
-4.5%
L3 Users
220,487
Since Jun 22
-16.2%
Scale · Global Weekly Active Users
1.54M
vs Last Week
-2.6%
US Share
52.8%
Since Jun 22
-16.2%
US share: 52.8% → Goal: 30–40% non-US