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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jul 5
Generated: July 06, 2026 04:25 · Auto-refresh: 1h
⚠ Low row count (142,926) for 2026-07-05 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
26.3%
207,220 people building a daily prayer habit this week
↓ -0.8pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-1.5pp
L3 Users This Week
207,220
Jul 13 Baseline
21.0%
Gain Since Jul 13
+5.2pp
+50% Target
39.4%
Progress to 39.4% by July 1, 2026 66.6% there
Down 1.5pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
789K
vs Last Week
-4.3%
L3 Users
207,220
Since Jul 13
-25.5%
Scale · Global Weekly Active Users
1.52M
vs Last Week
-2.7%
US Share
52.0%
Since Jul 13
-22.6%
US share: 52.0% → Goal: 30–40% non-US