North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Apr 19
Generated: April 21, 2026 16:33 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.5%
259,054 people building a daily prayer habit this week
↑ +0.7pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
+1.0pp
L3 Users This Week
259,054
Apr 27 Baseline
21.2%
Gain Since Apr 27
+6.3pp
+50% Target
41.3%
Progress to 41.3% by July 1, 2026 66.7% there
Moving in the right direction. Target in 14 weeks at this pace.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
941K
vs Last Week
-3.5%
L3 Users
259,054
Since Apr 27
+2.2%
Scale · Global Weekly Active Users
1.82M
vs Last Week
-3.8%
US Share
51.6%
Since Apr 27
+11.2%
US share: 51.6% → Goal: 30–40% non-US