North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending May 3
Generated: May 04, 2026 01:07 · Auto-refresh: 1h
⚠ Low row count (140,069) for 2026-05-03 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
25.6%
218,883 people building a daily prayer habit this week
↓ -0.9pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-1.7pp
L3 Users This Week
218,883
May 11 Baseline
21.6%
Gain Since May 11
+4.0pp
+50% Target
38.5%
Progress to 38.5% by July 1, 2026 66.6% there
Down 1.7pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
853K
vs Last Week
-7.4%
L3 Users
218,883
Since May 11
-3.4%
Scale · Global Weekly Active Users
1.63M
vs Last Week
-7.9%
US Share
52.3%
Since May 11
-0.2%
US share: 52.3% → Goal: 30–40% non-US