North Star Command Center Ad Intelligence L3 Deep Dive Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Apr 26
Generated: May 01, 2026 03:19 · Auto-refresh: 1h
⚠ Low row count (137,797) for 2026-04-30 — pipeline may have failed
North Star · United States Only · Trailing 7 Days
27.3%
251,515 people building a daily prayer habit this week
↑ +0.4pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.2pp
L3 Users This Week
251,515
May 4 Baseline
22.9%
Gain Since May 4
+4.4pp
+50% Target
41.0%
Progress to 41.0% by July 1, 2026 66.6% there
Down 0.2pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
921K
vs Last Week
-2.1%
L3 Users
251,515
Since May 4
-0.4%
Scale · Global Weekly Active Users
1.77M
vs Last Week
-2.7%
US Share
51.9%
Since May 4
+9.3%
US share: 51.9% → Goal: 30–40% non-US