North Star Command Center Ad Intelligence L3 Deep Dive Capital Efficiency Personas Placements Widget

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending May 10
Generated: May 11, 2026 22:30 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.6%
245,426 people building a daily prayer habit this week
↑ +0.2pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
+0.6pp
L3 Users This Week
245,426
May 18 Baseline
21.7%
Gain Since May 18
+6.0pp
+50% Target
41.5%
Progress to 41.5% by July 1, 2026 66.6% there
Moving in the right direction. Target in 23 weeks at this pace.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
888K
vs Last Week
-2.0%
L3 Users
245,426
Since May 18
-4.8%
Scale · Global Weekly Active Users
1.70M
vs Last Week
-2.2%
US Share
52.2%
Since May 18
-5.1%
US share: 52.2% → Goal: 30–40% non-US