North Star Command Center Ad Intelligence L3 Deep Dive Capital Efficiency Personas Placements Widget Localization

BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jun 14
Generated: June 15, 2026 14:23 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.6%
230,284 people building a daily prayer habit this week
↓ -0.2pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.7pp
L3 Users This Week
230,284
Jun 22 Baseline
19.8%
Gain Since Jun 22
+7.8pp
+50% Target
41.4%
Progress to 41.4% by July 1, 2026 66.7% there
Down 0.7pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
834K
vs Last Week
-2.3%
L3 Users
230,284
Since Jun 22
-14.2%
Scale · Global Weekly Active Users
1.58M
vs Last Week
-0.5%
US Share
52.9%
Since Jun 22
-14.3%
US share: 52.9% → Goal: 30–40% non-US