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BibleChat L3 North Star

L3 = % of US WAU active 3+ days in trailing 7-day window
Data as of: week ending Jul 12
Generated: July 13, 2026 07:33 · Auto-refresh: 1h
North Star · United States Only · Trailing 7 Days
27.2%
227,433 people building a daily prayer habit this week
↓ -0.3pp/wk avg (3w)
L3 — Daily Habit Rate
% of US weekly active users who open the app on 3 or more days in trailing 7-day window
vs Last Week
-0.5pp
L3 Users This Week
227,433
Jul 20 Baseline
21.1%
Gain Since Jul 20
+6.2pp
+50% Target
40.8%
Progress to 40.8% by July 1, 2026 66.7% there
Down 0.5pp. UA mix shift or product regression? Needs a read.

L3 Trend 12 weeks

WAU US 12w

WAU Global 12w

Context · US Weekly Active Users
836K
vs Last Week
0.0%
L3 Users
227,433
Since Jul 20
-22.5%
Scale · Global Weekly Active Users
1.61M
vs Last Week
-0.3%
US Share
51.9%
Since Jul 20
-18.2%
US share: 51.9% → Goal: 30–40% non-US